Every hotelier asks, what will attract a guest to come to my hotel and what will make them return. This is the same question that all businesses ask. Three characteristics are important.
Be Delightful
Lillie Langtry, stage actress, said of the Hotel Del Coronado: “It is in every way so different from any hotel I have ever seen. It has a new surprise wherever I turn. It is so fresh and nice, and altogether it has a delightful influence on one.” Classic Legacy has a special relationship with the Hotel Del. We create custom gifts. Our wine bottle stoppers feature Hotel Del Coronado logos and photos. I follow the Hotel Del on social media and noticed the Sandcastle Man was attracting attention on the beach of the Hotel Del. His story is delightful.
The sandcastle man is Bill Pavlacka. He began building sand castles 26 years ago for his children. He is an independent business man but sometimes is hired by the Hotel Del. He makes sand castles on weekends usually and does about two a week. His award-winning sand castles take five to ten hours to build. If no one wrecks it on purpose the sandcastle will last for three to four days. The Hotel Del is delightful because they encourage artists and vendors. Thanks Hotel Del.
Be Different
When I go to a hotel I don’t want a place “just like home”. I love my home but when I travel I want a different experience. I strive to make Classic Legacy different by offering unique personalized custom gifts. Our bottle stoppers feature charms and we do have a sandcastle theme!
The Sandcastle Man seeks to be unique. He likes to do sculptures that resemble landscapes and hopes do a Yosemite theme soon. His alien sculptures are different as well.
Be Beautiful
Luxury hotels are beautiful hotels. It is important that this beauty be maintained. That work takes the cooperation of everyone. I admire the teamwork of all the Hotel Del associates. Being beautiful is a goal for all businesses. I am reminded also of the saying “Beauty is as Beauty does”. Remember the actions speak louder than words. Strive to be beautiful.
