Why is it that some products sell so quickly? Why were Berkshire Hathaway marble coasters sold out so quickly? What makes one gift item sell better than any other? I think it is because that gift makes the buyer connect on a human level. Classic Legacy designed a set of 4 marble coasters for Berkshire Hathaway this year…..The coasters were in such demand that they sold out! The coasters were offered via Borsheims Jewelry Store in Omaha, Nebraska. Each year Berkshire Hathaway has a shareholders meeting. This meeting is very well attended and shareholders love to collect memorabilia of the company BRK.
Classic Legacy has designed and sold gifts for this event for several years. The leaders of Berkshire Hathaway know that connecting with business on a human level is the right way to do business! This design connection all began with a caricature of Warren Buffett and Charlie Munger. We were given the jpg image of the two men and each year working with the theme of the event changed the men to reflect the theme of the meeting. Look how Mr. Buffett was a cowboy, a pilot, and a train engineer. These images were all incorporated on the custom charms used in the design of custom bottle stoppers to celebrate BRK.
I am currently reading, The Women of Berkshire Hathaway. I am always interested in how other women use their talents in business as well as balance their role in other areas of their lives. This book is a fascinating read because for me it also answers bigger questions…….Why do some businesses succeed and others don’t?……Why do some products sell and others don’t? It is looking to me more and more the answer lies in the fact that it is important to develop a HUMAN BUSINESS……put people first. I’m reading about the life of Rose Blumkin, Susan Jacques, and insights from Adrienne Fay. Warren Buffett is famous for the quote, “If you don’t know jewelry, know your jeweler.” If you don’t know about _______ get to know someone who does know about that. The most successful businesses invest in people!
It is an honor for Classic Legacy to serve Borsheims and Berkshire Hathaway. It is a business that puts people first and is a human business. One of my favorite photos that illustrates how to humanize business is Warren Buffett selling jewelry…..he takes the time to make business personal and human.
It is my goal for Classic Legacy to continue to serve other businesses by creating custom gifts. I know the best custom gifts help the buyer connect on a human level. That is why some gifts sell so quickly! I now have a free eBook that I’d love for you to have! It highlights 43 PROVEN ideas so that you can learn how to make your business stand out with custom gifts! Click here or on the orange arrow below to get the free eBook.
I really enjoyed reading your post. I loved this part “The most successful businesses invest in people!” It’s so true and so essential.
Thank you Tania. I do appreciate your comment. Sometimes I think businesses forgot that PEOPLE are important and I wanted to highlight what a good job I think Berkshire-Hathaway does by investing in people and making business human. Thanks again for your comment.